One of the important things about Big Data that Ms. Dubie reminded me about was how "disorganized" data is one of the principles at the foundation of Big Data. Being able to tie together data from different sources to make informed business decisions - that's Big Data. In fact, here is the book on that subject written by Lisa Arthur, one of the keynote speakers at the upcoming Teradata Summit. I will also be speaking at the summit on the subject of "Adding to the Power and Reach of Teradata Marketing Studio Through Integration".
I will close this post with a quote from Ms. Dubie's article - taken from her interview with John Michelsen.
“We don’t know all the questions Big Data is going to answer for us. We don’t know yet what the busi- ness value is of all those answers; we don’t always know exactly why we’re doing this except that we presume there is great value in it,” says John Michelsen, CTO at CA Technologies. “The upside is possibly so grand that we cannot ignore it —we have to act.”
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