Tuesday, April 8, 2014

Get a Crush on your Customers

From the back cover... "The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it."

If you are at all involved in technology today the paragraph above is very enticing. Who doesn't want to know how to succeed at leveraging information to connect better with your customers?

Mr. Surdak delivers the goods in "Data Crush". The book is very well organized and walks the reader through the process of understanding where all this "data" is coming from, how it will impact your business, and most importantly how to respond successfully.

I particularly love the "Chapter Summary" at the end of each short but concise chapter. Mr. Surdak writes in a very readable style that is engaging even on technical subject like big data.

If you are new to the concept of Big Data or a seasoned data scientist this book is worth the read.

It you want to get a picture of what the connected world will look like in 2020 Mr. Surdak includes a section in the back of the book that gives three scenarios of what the world of successful business engagement will look like. I really liked how he not only detailed a day in the life of the consumer, but how the technology "could" do it. It's very believable!

Data Crush is Available Here

I review for the O'Reilly Reader Review Program