Friday, February 7, 2014

Adding to the Power and Reach of Teradata Marketing Studio Through Integration

I will be speaking at the upcoming Teradata Summit in Los Angeles, March 10-13, 2014. The topic of my short presentation is "Adding to the Power and Reach of Teradata Marketing Studio Through Integration"

During my presentation I will be discussing how my coworkers and I at The Rivera Group have integrated Teradata Marketing Studio with the U.S. Army's marketing systems. Among the systems that we have integrated are the Army's Enterprise User Management system.

Using Teradata's powerful Integration Workbench tool we have connected existing complementary systems with Teradata's Marketing Studio. These integrations allow the U.S. Army marketing team to generate purchase orders through their PO system using real-time data from Marketing Studio. In addition to purchase order automation the U.S. Army is also able to view all their upcoming marketing events on an interactive map using a integration with Google Maps developed by our team of IT professionals. 

If you are an existing Teradata Marketing Studio customer or considering an Enterprise Marketing Management solution I would encourage you to attend the Teradata Summit. Follow the summit on twitter #teradatasummit

I would be happy to share with you more details about how we have integrated outside systems with Marketing Studio.

See you there!


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